Notes on being found, on Google and in AI.
Practical, no-fluff writing on SEO, programmatic content, and answer-engine optimization: the same systems I use with clients.
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FeaturedWhat OpenAI Is Planning Next, According to Its Own Job Board
I read all 840 of OpenAI’s open jobs. Job ads often reveal more about what a company is building next than its press releases do. Companies usually talk publicly about what they have already…
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6 Next.js SEO Gaps That Can Make Your Site Invisible to AI Bots
A Next.js website can look perfectly healthy to users and still be partially invisible to search engines and AI crawlers. I saw…
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What happens when ChatGPT searches your site and finds nothing
Most AI visibility tracking focuses on the final answer. Did ChatGPT mention your company? Did it cite your website? Did it link…
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ChatGPT Changed How It Searches in a Month. What It Cites Didn’t Budge.
I exported two ChatGPT conversations a month apart and read the retrieval layer in each. It changed how it searched. It stopped…
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How to Use Google Search Console and Bing Webmaster Tools Together for AI Visibility Tracking
Google Search Console will tell you that your page appeared inside an AI Overview. It will not tell you what someone asked…